Episode 15: A Strategy for Success on Social Media with Erin Phillips of Pinckney Palm

I am so excited for you to hear this episode with Erin Phillips of Pinckney Palm. Erin is the founder and CEO of Pinckney Palm, which is a social media agency based in Charleston, South Carolina and London, England. Erin has worked in social media for ten years for brands like BMW, Le Cruset, Blackberry Farm, and Capital One, all prior to launching her own agency, Pinckney Palm. She now manages clients all around the world including Italian serve-ware, Viertri, and remote employees in the states, all the way from where she’s living now in London, England with her husband, daughter and two adopted golden retrievers. I know you guys are going to get so much out of this episode because Erin shares with us what she does when she gets a new client and how she really digs deep into their analytics to help them create a strategy moving forward to get engagement as well as reach and impressions so that our social media isn’t just us just wasting time, it’s actually something that moves the needle on our business.

IN THIS EPISODE YOU’LL HEAR:

How Erin got her start in social media and ended up running her own full service social media agency
The knowledge she gained from working for corporate company that she was able to transfer into her small business.
How she approaches working with new clients in order to best serve them
How to view and understand your Instagram analytics
How to use your analytics to create a social media strategy
How to increase engagement on Instagram
How she manages her team and business while living in London, England.

FAVORITE QUOTE OR ADVICE:

Pretend like everyone you meet is Reese Witherspoon’s cousin - I really look up to Reese Witherspoon and enjoy following her, so assume anyone you meet is going to be the person who connects you with the next big step in your career, or your favorite person. You never know who is connected to who. Treat them all the same and as if they are the most important person.